Global Macro Trends From Hair Ties to a Beauty Empire: How Cassandra Morales Thurswell Rewrote the Rules of Sustainable Retail July 8, 2026 Ammar Sabilarrohman In the hyper-competitive landscape of the beauty industry, the "sustainability trap" has long been a hurdle for innovative brands. Too often, eco-friendly products—particularly those marketed as plastic-free alternatives—have been met…
