Global Macro Trends The Art of the Pivot: How Kitsch Founder Cassandra Thurswell Conquered the Beauty Industry July 22, 2026 Asro In the hyper-competitive landscape of personal care, where multi-national conglomerates often dictate trends, Cassandra Morales Thurswell has carved out a distinctive space. As the founder and CEO of Kitsch, a…
Global Macro Trends The Beauty Pivot: How Kitsch Turned Sustainable Hair Care into a Market Powerhouse July 15, 2026 rifanmuazin For years, the beauty industry has been trapped in a sustainability paradox. Brands have long marketed "eco-friendly" shampoo bars as a moral imperative, betting that consumers would be willing to…
Global Macro Trends Beyond the Bottle: How Kitsch Founder Cassandra Morales Thurswell Rewrote the Rules of Beauty Retail June 30, 2026 Lina Irawan In the hyper-competitive landscape of personal care, few innovations have faced as much consumer skepticism as the shampoo bar. Long relegated to the "niche eco-friendly" corner of the market, these…
