Global Macro Trends From Hair Ties to a Beauty Empire: How Cassandra Morales Thurswell Rewrote the Rules of Sustainable Retail July 8, 2026 Ammar Sabilarrohman In the hyper-competitive landscape of the beauty industry, the "sustainability trap" has long been a hurdle for innovative brands. Too often, eco-friendly products—particularly those marketed as plastic-free alternatives—have been met…
Global Macro Trends Beyond the Bottle: How Kitsch Founder Cassandra Morales Thurswell Rewrote the Rules of Beauty Retail June 30, 2026 Lina Irawan In the hyper-competitive landscape of personal care, few innovations have faced as much consumer skepticism as the shampoo bar. Long relegated to the "niche eco-friendly" corner of the market, these…
