Global Macro Trends The Art of the Pivot: How Kitsch Founder Cassandra Thurswell Conquered the Beauty Industry July 22, 2026 Asro In the hyper-competitive landscape of personal care, where multi-national conglomerates often dictate trends, Cassandra Morales Thurswell has carved out a distinctive space. As the founder and CEO of Kitsch, a…
Global Macro Trends From Hair Ties to a Beauty Empire: How Cassandra Morales Thurswell Rewrote the Rules of Sustainable Retail July 8, 2026 Ammar Sabilarrohman In the hyper-competitive landscape of the beauty industry, the "sustainability trap" has long been a hurdle for innovative brands. Too often, eco-friendly products—particularly those marketed as plastic-free alternatives—have been met…
Global Macro Trends Beyond the Bottle: How Kitsch Founder Cassandra Morales Thurswell Rewrote the Rules of Beauty Retail June 30, 2026 Lina Irawan In the hyper-competitive landscape of personal care, few innovations have faced as much consumer skepticism as the shampoo bar. Long relegated to the "niche eco-friendly" corner of the market, these…
Global Macro Trends The Beauty Disruptor: How Cassandra Morales Thurswell Built an Empire by Listening to the Customer June 21, 2026 Reynand Wu For over a decade, the beauty industry has been obsessed with the “sustainability paradox.” Brands have repeatedly attempted to push eco-friendly alternatives—most notably solid shampoo and conditioner bars—only to be…
